Designing a Marketing Brochure

If you are designing a marketing brochure for your business or organization and If this is something you have never done before, Use these tips to help you create a printed brochure with confidence.

Define Your Target Market and Focus on Their Needs.
Your printed brochure must be geared towards your specific target market. Research your potential target audience to find out what motivates them and what they need. When you have this information, you can tailor the content of your brochure to reach them in the most effective way.

Use Information-Packed Headlines and Subheads.
Your readers should find your Unique Selling Proposition and Call To Action information just by reading your headlines and subheads.

Create A Cover with High Impact.
Your main message should be on the cover and presented in a way that captures the attention of your reader. A full color eye-catching image or photo with bold, clear copy on your brochure cover will compel your readers to open your brochure and learn more about your company, products or services.

Design a Brochure that is Easy to Read.
Do not use too much business or industry jargon that your readers will not understand or relate to. Remember to focus on their needs and tell them simply and precisely how you can best meet those needs.

A Simple Design Works Best
With today’s software, there are many special effects available, but be careful not to overdo it. A cluttered design can actual distract the reader’s attention from your message and you do not want that to happen. Keep your information organized and relevant to your audience. Use only a few fonts and a color scheme that is consistent to enhance and better present the information in your printed brochure.

When presenting information about your company or organization. Research the printing service you plan to use. Look for a printer that guarantees quality, has low prices, quick delivery and good customer reviews. Use a printer that offers help such as a production or design guide and brochure templates for their customers along with a variety of brochure sizes, paper finishes and folding options to ensure you get a professional quality printed brochure.